Fisher adds Acura in Boulder

Craig Fisher, president of Fisher Auto in Boulder.

In its 50th year of operation in Boulder, Fisher Auto has acquired the Acura luxury line of automobiles to go with its longtime Honda franchise.

To make room for the pairing of Acura and Honda, Fisher has returned its Kia dealership of the past eight years to the Kia manufacturer.

“It seems a good time to add Acura,” said Craig Fisher, president of Fisher Auto, “with re-imaging of the popular MDX sport utility, improvements in the RLX full-size sedan and upcoming redesign of the smaller RDX crossover for 2019.”

The dealerships will be housed at opposite ends of Fisher’s large structure on 9 acres at 6025 Arapahoe Rd. in Boulder. The Acura franchise, formerly Flatirons Acura, was opened in Boulder in the late 1980s by the late Bill Crouch.

Bob Fisher and his wife, Madelyne, established Fisher Auto in Boulder in 1968; he had begun work in the automotive field with Burt Chevrolet in 1947.

Son Craig and daughter Lynn, along with Craig’s sons-in-law, Mark  Brady and Scott Shimer, operate the Fisher business today. Craig heads the dealership, Lynn is vice president and secretary, and Brady and Shimer are executive directors.